Bitcoin Marketing – Case Studies

Bitcoin Marketing

Successful Bitcoin Marketing often results from innovative businesses simply accepting payments to open up new niches. Many businesses have had great fortunes with using Bitcoin, which further strengthens the economy by giving more uses for the cryptocurrency. The almost non-existent fees and the inability to reverse transactions is a huge selling point for business, where traditional payment methods (like credit cards) could leave the business with losses.

Here are some of the businesses that have had great success with accepting Bitcoin as a payment method.

Bees Brothers

Bees Brothers was a business set up by three brothers that were learning about bees through farming honey. Over time, they ended up with more honey than they knew what to do with, and started to sell it locally. This eventually led to accepting Bitcoin for online purchases, being that it has no fees and is a very safe method for accepting payments (with no charge-backs), and their business exploded from there.

It is really safe to say that Bitcoin is what made their business as successful as it is today, and they, in turn, helped strengthen Bitcoin by accepting it. It is a win-win for everyone. bitcoin blackjack


Expedia is a major site for booking travel, and they have recently started accepting Bitcoin as a payment method. They tout over 290,000 bookable properties. As of yet, airline tickets and car rentals are not able to be paid via Bitcoin, but they have stated that they are working on it.

It is not clear exactly how much the acceptance of Bitcoin has affected Expedia, but they stated that they came up with their own estimates as to what they should expect. Expedia further stated that they have been meeting and exceeding those estimates, leading to great things for the company (and Bitcoin).


Dell is a major computer company that pretty much everyone should already be familiar with. Their acceptance of Bitcoin was a sign that it was going to make it mainstream, or at least gain more attention from those that otherwise are uncomfortable with the idea of cryptocurrencies.

It’s hard to say exactly how their business accepting the coins is going to affect them, but it is important to take into consideration the fact that their clients largely include computer experts and other knowledgeable people. In other words, it’s hard to go wrong with accepting Bitcoin as a technology company.

As of yet, no information has been released as to what effects the move to accepting Bitcoin has had on Dell, though it is safe to assume it is going to at least be helpful. Even if the sales for the business don’t increase, every sale that happens through Bitcoin means less money is lost due to fees and fraud.


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